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The attention of the consumer cannot be bought anymore. The consumer has all the power. If something is not of interest to him, he will skip the information. If it is exciting he will kiss and tell. That is why you need exceptional ideas on a high strategic and creative level.
Method of working:
By using the power of communication within the consumer and using PR wherever we can, we enlarge the budget of the advertiser. Like Bill Dickson once said in the title of a lecture about Storytelling: 'More BANG for your BUCK'.
We use:
The
Creative path planner ©
Jack Doom: (1961) "Only dead fish swim with the flow."en
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